First UK Edition. Very Good / Very Good. Item #5459
London: Pall Mall Press of Praeger Publishers, 1973. First British Edition. Quarto. 192 pages. Autographed note signed from author to William Safire affixed to front free endpaper with tape and reads, "The first of four books by Grady Clay / To William Safire / with admiration / Grady Clay / (this book in print 1994 by Univ. of Chicago Press)."
Additional one page typed letter signed is laid in and paperclipped to copies of two articles Clay had written. Letter is dated September 30, 1994, and reads, in part,
"Dear Mr. Safire, / Just a reminder that you and I would be lost without / the generic mode, if not the 'generic fad' you describe in your Sept. 29 column. / Actually, I don't intend to criticize your coming-down-hard on 'generic fads' -- for they do come and go, willy nilly, often dredging up a lot of nonsense, as well / as look-alike products. / But you and I would be lost as journalists without / 'going generic' outselves [sic] when occasion demands." Grady continues in describing the uses of the generic mode in journalism, and asks Safire to review his book. Grady later included Safire in the acknowledgments of his book Real Places.
Safire's September 26, 1994 "On Language" column discussed brand disloyalty by touching upon his own disloyalty to various toothpastes and other political situations in the Balkans, Quebec, and Tibet, among others.
Unclipped dust jacket is rubbed along edges, with a three inch tear running at a slight angle from the rear bottom corner. Yellow boards are stamped in navy blue at spine. Some light soiling to top edge and top of text block. Front board a bit bowed from laid in materials. Binding otherwise sound and pages unmarked.