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Positioning: The Battle for Your Mind [Inscribed and Signed by Both Authors]
New York: McGraw-Hill Book Company, 1981. Very Good / Good. Item #48384
ISBN: 0070652635
New York: McGraw-Hill Company, 1981. First Edition, with full numberline. Octavo (21cm); publisher's paper-covered boards in unclipped pictorial dust jacket; xii,[2],246pp. Jacket margins quite chipped and worn, brief soil spots to upper panel, corners nudged, else a Very Good copy in a Good only jacket. Inscribed and signed on half title, "Oct. 27, 1980 / To John Boden, Thanks for giving us the opportunity to 'position' radio. Jack Trout / Al Ries."
Groundbreaking study of the concept of "positioning" in brand marketing by the founders of Trout & Ries Advertising.
Price: $65.00